Deep Dive: Present Your Product
Whether you’re launching a new crowdfunding campaign or building direct relationships with your customers online, managing online presence for your company can be a make or break facet of your business.
This Deep Dive is for entrepreneurs who have figured out their product and now want to understand how to sell it online.
This is a four-session program, so RSVPing to one session will automatically include you in our attendee list for all four sessions.
What Are Deep Dives?
Deep Dives are multi-session, interactive workshops for 12-20 entrepreneurs. Participants build out essential components of their business plans in an environment of exploration and mutual support. In each session, our coaches deliver targeted short lectures, and facilitate a mix of curated breakout discussions, generative exercises, and 1:1 guidance. This facilitation lets participants implement learnings in real time. At the end of a Deep Dive, participants have a clear picture of their next steps to level up their projects, newly-written materials to achieve their goals, and a host of new connections to like-minded colleagues and coaches to support them on their journey.
What Will We Cover?
Deep Dive: Market Your Product is a four session intensive series designed to take participants through designing their own best practices for marketing online directly to customers. Our online marketing expert, Anna Marion, will cover key areas of focus in session and will also be available for 1:1 coaching throughout the session and as needed afterwards.
Session 1: Product Identity - How To Present Your Product Topics: Ideal Customer Profile, Branding, Messaging, PR
Session 2: Online Presence - Where To Present Your ProductTopics: Website, Kickstarter, Networking, Social Media
Session 3: Content Creation - What Tools To Use To Create ContentTopics: Software, Equipment, Stock Images, User Generated Content
Session 4: Capturing Sales - How To Nurture Your CustomersTopics: Mailing List, Social Media Engagement, Paid Advertising for Retargeting, Analytics + SEO & SEO audits!
About Our Facilitators: CAN CAN Studio
Melissa Patenaude
Melissa has over 17 years of experience as a design, marketing, and growth leader, consultant, and mentor, across various industries, ranging from start-ups to large corporations. Her mission revolves around transforming powerful visions into reality through human-driven growth strategies.
Natasha Podogova
Natasha leads the creative & marketing team at CAN CAN Studio - a creative co-lab specializing in building brands and creating branded content. She works with Silicon Valley startups helping them grow from O to 1 and beyond. Having previously worked at major advertising agencies across the world her diverse portfolio includes projects in Branding, Global Advertising Campaigns, Content, Video & Animation, Experiential Design as well as Project Management and Design Coaching. She is a frequent collaborator and a creative resource at PortLabs.
